Who We Are
The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.

<h2><strong>Who We Are</strong></h2>
<p>The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.&nbsp;</p>
<p>To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.</p>
<p>#LongLiveDogs</p>
<h2><strong>Where You&#39;ll Come In</strong></h2>
<p>We’re looking for a Brand Marketing Director to develop communication strategies that will help us achieve our objectives and strengthen our position in the minds of dog lovers, veterinarians and customers.&nbsp; You’ll use your expertise in brand and communications planning to chart a course for creative partners by translating data and insights into clear frameworks, testing plans and briefs. Your efforts will be critical to making more people aware of The Farmer’s Dog and familiar with our unique offering so that we can serve more dogs.</p>
<h2><strong>How You&#39;ll Make An Impact</strong></h2>
<ul>
<li>Lead brand planning initiatives, including market research, competitive analysis and brand positioning to differentiate our service and products in the market</li>
<li>Highlight opportunities for communications and develop actionable plans that align with the company&#39;s objectives&nbsp;</li>
<li>Collaborate with cross-functional teams, including media, product design and packaging, to ensure brand consistency and alignment across all touchpoints</li>
<li>Oversee the development of compelling marketing collateral, including advertising campaigns, digital content and more, to effectively communicate our brand message</li>
<li>Utilize data and market insights to optimize marketing strategies and drive continuous improvement in brand performance</li>
<li>Manage the marketing budget effectively in collaboration with the Brand Operations function, allocating resources to maximize return and achieve business objectives</li>
<li>Stay up-to-date with industry trends, consumer behavior, and emerging technologies to identify new opportunities for brand growth and innovation</li>
<li>Provide leadership, mentorship, and guidance to the marketing team, fostering a collaborative and results-driven work environment</li>
</ul>
<h2><strong>We&#39;re Excited About You Because</strong></h2>
<ul>
<li>You have a minimum of 10 years of experience in marketing roles, with time spent on brand planning and communications planning, preferably within an ad agency environment.</li>
<li>You have a proven track record of developing and implementing successful marketing strategies that drive brand awareness and growth.</li>
<li>You have strong analytical skills with the ability to interpret data and insights to inform decision-making.</li>
<li>You have excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners.</li>
<li>You have demonstrated leadership experience, with the ability to inspire and motivate team members to achieve goals.</li>
<li>You’re a creative thinker with a strategic mindset and a passion for innovation in marketing.</li>
<li>You can succinctly articulate a compelling argument and write clearly.</li>
<li>You love dogs.</li>
</ul>
<h2><strong>Office Guidelines</strong></h2>
<p>The office is open and available for all Monday through Friday. We ask all team members to be in office a minimum of 2-3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.</p>
<h2><strong>Our DEI Philosophy:</strong></h2>
<p>Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.</p>
<h2><strong>A Few of Our Best Benefits</strong></h2>
<ul>
<li>Dog-friendly office in Greenwich Village</li>
<li>Market-competitive compensation and equity packages</li>
<li>Comprehensive Healthcare, Dental, and Vision</li>
<li>Company sponsored mental health benefit and coaching through Modern Health</li>
<li>12 week paid parental leave</li>
<li>Competitive 401k plan with company match</li>
<li>Flexible PTO&nbsp;</li>
<li>Discounted fresh food for your pup</li>
<li>Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug</li>
</ul>
<p>We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. <strong><strong data-stringify-type="bold">For this role the anticipated hiring base compensation range is $175,000 - $200,000 USD Annual and the compensation offered will include a robust market competitive package of base, bonus and equity. </strong></strong>In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.</p>
<p>&nbsp;</p>
<p>#LI-MF1 #LI-hybrid</p>

The Farmer's Dog

Brand Marketing Director

The Farmer’s Dog was created by two dog lovers to radically improve the $100 billion global pet food industry — starting with a subscription service that sends freshly made food directly to customers’ doors.
We want everyone who works at The Farmer’s Dog to be their authentic selves. For dogs, authenticity is the default. For people, we need to be more intentional about creating an environment where authenticity is the norm. That’s why we’re committed to hiring and supporting a diverse workforce, and investing in policies, hiring processes, and training that create and sustain an inclusive team.

Access Capital

Collaborative Fund

Align Ventures

Shasta Ventures

Forerunner

CAVU Consumer Partners

Left Lane Capital

Insight Partners

Jason Fiedler

Industry Relations Associate

Data Analyst

CX Associate

Manager, Community and Advocacy

Partnered with CEO and leadership teams to shape business strategy and drive excellence in execution to ensure The Farmer’s Dog was positioned for financial success through rapid scaling.

Chief Financial Officer

Service Recovery Specialist

Veterinary Content Reviewer

Senior Product Designer

VP, Head of R&D and FSQR

~Deliver exceptional customer service through one-on-one interactions across phone, email, and SMS~Selected by management to initiate communications program for specialized channels.~Collaborated with select group of agents to create detailed and personalized responses to feedback surveys.~Provided authentic feedback and guidance to new hires through small group training and 1-on-1 mentorships~Participated in volunteer events to engage and inform community members~Track customer responses and share insights with other functions to develop future improvements~Compiled and analyzed customer feedback to develop strategic outline for improving account communications~Participated in project to design and propose customer communications guide in collaboration with another agent, which was presented cross-functionally to Retention and CX Enablement

Customer Experience Associate

Software Engineer

Senior Manager, Veterinary Relations

Data Engineering Manager

Senior Data Engineer

Farmer

Customer Service Representative

Continuous Improvement

Digital Product Manager - Internal Tooling

Senior Product Manager

Provide real-time and structured feedback to team of 8-15 direct reportsIdentify recurring coaching opportunities and build impactful and pointed 1:1s around them with direct reportsReport trends in knowledge gaps to allow Training to address systematicallyHandle escalated phone calls in real time with customersCoach team members on the best way to find information directly Provide constructive feedback and proposed solutions for systems and processes that do not meet the needs of myself and the team as the company scalesAssist with onboarding and offboarding team members along with collaborating with HR To support the team’s needsEnsure team time is tracked accurately and approve Timecards in Justworks Hours for all direct reportsResponsible for understanding, using and instructing systems such as Kustomer, Stripe, TalkDesk, company Customer Relationship Management tool, and Lessonly

Customer Experience Group Lead

CX Escalation Specialist

Humans Operations Lead

Sr Procurement Specialist

Associate Product Manager

The Farmer’s Dog reimagines pet food by delivering fresh meals made with healthy, whole food ingredients in personalized meal plans. Our priorities are bringing peace of mind to our customers, health to their companions, and fundamentally changing the way people think about feeding their pets.

CX Strategic Operations Manager

Sr. Manager, Talent Management

Customer Relations Specialist

Corporate Counsel

Responsible for providing high-quality services for customers. Facilitate improved communication among departments. Resolve customer issues in accurate and timely manner. Assist in developing sales and marketing initiatives. Develop and maintain sales incentive programs.

Customer Relationship Specialist

At The Farmer's Dog, I lead product design for all digital experiences for customers, veterinarians, and our team of 400+ customer service agents. I provide product strategy, oversee all feature design, ensure brand alignment, and work with cross-functional partners to influence the product roadmap. I manage and mentor a growing team of Product Designers and UX Researchers.

Director of Product Design

Customer Experience Associate Part Time

Customer Experience Specialist

Director of Cybersecurity

Quality Assurance Specialist

Senior Brand Designer

Customer Experience

CX Production Manager

Talent Management Associate

Customer Experience Production Lead

People Manager, Customer Experience

Senior Manager Food Safety Quality and Regulatory

The Farmer's Dog is creating a new class of consumer brand in an industry that is desperate for change. We're completely reimagining how food for our pets is produced, delivered, and consumed - all while bringing peace of mind to our customers and health to their companions. Also, we have puppies.

Head Of Retention & Lifecycle

Customer Service Specialist

Procurement Manager

Humans Department - CX Associate

Senior Customer Service Associate

Community Engagement Associate

Accounting Manager

Customer Care Advocate

• Main point of contact and support for visa and immigration information and resources for internal partners and external candidates• Own key elements of the US immigration program (PERM, I140, I1485-AOS, J-1, H-1B, F1)• Process a variety of visa employment-related changes within HRIS systems, including employee status changes, employee information, and other confidential employee data• Support Immigration Counsel in partnering with foreign national employees, recruiters, hiring managers, HR business partners with regards to all U.S. Immigration matters.• Develop, maintain and foster strong working relationships with employees, talent acquisition, HR, managers, executives and other Stakeholders.• Own and assist with various HR projects working in collaboration with the HR team and others• Partner with and drive external immigration vendors to simplify immigration processes• Developed new relocation guidelines

Immigration Consultant

FP&A Manager

Inspiration from Dogs

Investment in People

Intentionality

Inclusivity

Authenticity

We foster a diverse environment where dog lovers collaborate to create innovative solutions, enhance pet food quality, and challenge industry norms. Our values-driven culture ensures a fun, engaging workplace that attracts dedicated, brilliant individuals who share our mission.

brand marketing director

The Brand Marketing Director at The Farmer’s Dog will lead brand and communication strategies to strengthen the company’s position among dog lovers, veterinarians, and customers. This role involves brand planning, market research, and creating marketing collateral to increase awareness and drive growth through collaborative cross-functional efforts. The director will also manage budgets, optimize strategies using data, and provide leadership to a dynamic marketing team.

A team that takes time and effort for its members to develop their skills and knowledge.

A team that prioritizes its members' personal commitments and wellbeing alongside work.

A team that is friendly and enjoys each other's company, chatting, and doing social activities together.

A team that motivates its members through rewards, incentives, and bonuses.

A team that has aggressive goals and motivates its members to achieve their individual goals through competition.